Sony Ericsson’s 1st entry into the Windows Mobile device was announced in February 2008 (read here). After that, nothing much was heard. SE alluded to a 2nd half availability of the device. Given my experience with Windows Mobile device development and marketing, it’s not easy to come out with a quantum leap device to overtake the market leaders like HTC and Samsung who have had a few more years of experience working on such devices. SE’s Xperia X1 does show a lot of promise for a 1st product and given all the specifications and pictures of the device, I must say that it is indeed a sweet little baby of a device and much better looking than the Nokia E90 for sure.
But is it still coming to town after all this while?
I’m awaiting the little bird to whisper to me more information about the X1 and I’m particularly interested in the X1 coming to Malaysia. For now, we do know that we can expect SE to bring it out in mid-September. Handango’s Content Partner Newsletter revealed that the X1 will be launched in mid-September (read here). We shall see as 4th Quarter 2008 comes around. Hutchinson’s 3 is rumored to have a November schedule (read here).
The more interesting news I think is the rumor that the X1 is made by HTC (read here). That is totally plausible. HTC was originally an ODM (original device manufacturer) for Palm Treo as well as O2 before the advent of Dopod and the HTC brand. It is entirely possible that HTC is going back to ODM work given SE is a great brand to work with and this gives SE a springboard with a very reliable manufacturer with leadership experience in working with Windows Mobile and Microsoft.
SE cannot have gone directly to start the Microsoft relationship now given their commitment to Symbian OS device development and expect to do a credible 1st Windows Mobile product. So if SE didn’t go to someone like HTC, the X1 may remain a hopeful but not there device or another by the wayside and bites the dust before it becomes real product, the many Windows Mobile bygones and to the WM obituary before its time.
Stay tuned for more Sony Ericsson’s Xperia X1 news for Malaysia right here. Don’t go away! All I can safely say now is that Sony Ericsson is working hard to get the X1 out the door and I trust right to Malaysia soon!