Window 8 – Microsoft will win, over time

Microsoft did not fare well for the Christmas season, so it appears. At least when compared to the Apple, Google and Samsung products snapped up for the stockings. Rest assured, Microsoft is not taking this lying down. They have a very strong adoption presence in corporates and enterprises around the world. They dominate the business and home desktop space. They will be a natural choice when the time comes for technology replacement. Slowly but surely, Windows 8 will dominate the combined desktop and mobile space.

This is our sentiments regarding Windows 8 and in response to a less than stellar sales performance of Microsoft this Christmas season. Given the position of Microsoft in corporate business, one can surely appreciate why there was no big hurry to get the latest Windows 8 notebook. They are new and a bit more expensive when compared to the iPads, Tabs and Nexus of the world. And Windows RT is dismal given the severe lack of applications.

But the position for Microsoft is always the Intel-based devices, be it the servers, desktop, notebooks and now the tablets. We believe the time will come in 2013 when people realize that having a Windows 8 notebook that has both touchscreen and keyboard and runs all your existing XP or 7 apps will mean a great deal more than buying a new device to complement your notebook.

Soon, when the various manufacturers turn out their version of Windows 8 devices, we will have the enviable option to have both work (as we now know it) and play both on the same device. We can touch the screen and yet type on a keyboard to do all the work we now are doing on the same device. Notwithstanding a stylus and a mouse for those who feel more comfortable with them.

This is the key to Microsoft future success. The assumption that you will not want to have a device to work and another for play. Many are trying hard to adapt the iPad for both work and play but have fallen short on expectations. iPad and Google tablets just do not make the experience quite the same as a Windows notebook except for the simple users.

Now comes the downside. As with all Windows-based Operating System environments on the desktop and servers, we will continue to face security challenges of virus rogue apps. That is something that Window users have come to live with.

In a combo setting, that is to use the same device for official business work and personal pleasure, it creates a mega headache for security management. Niche companies are starting to offer the ability to partition such devices so that companies that allow them to access corporate data and services can be securely enabled. This is an emerging market to manage personal devices for business purposes in a fully secure manner, including tracking and knowing when data is copied out of the system whether physically by storage devices or even through email on these mobile devices.

Once companies gain experience to lower their paranoia on such security issues, there will be a widespread use of personal devices for business purposes. Companies may have a chance to lower their capital expenses too. They can either allow personal devices in offices or subsidize devices as they are also used for personal purposes too. This paradigm change is coming and all businesses must embrace it totally.

By using the word device, we mean notebook and desktop replacements in the form of new Windows 8 tablets or notebooks with touchscreen and also Windows 8 smartphones. This should also include all Apple and Google devices as well although we predict that Microsoft will tend to dominate the notebook replacement market given their entrenched position of applications.

We also note that Microsoft has given up waiting for Apple iPad to run out of steam and after all these years, they will finally release an IOS version of Office very soon. Rumors point to early 2013, probably in January or February next year. This is intended for iPad diehards who need a full function Office app. The current apps available like iWorks and QuickOffice on IOS just do not come close to fully replacing the Office compatibility.

So, over time, when technology replacement budgets start to roll out in corporate enterprises around the world, Microsoft will have its day in the market.

Unless Apple and Google jumps into the foray to offer corporates the equivalent alternative of a secure work environment that measures up to the current desktop experiences, there is nothing that will stop Microsoft from their come back to dominate the IT market, both corporate and consumer/home users over the next few years.


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